Kardo was started by Rikki Kher in 2013. Born and brought up in London to Punjabi Indian parents, he later went to live in New York, Milan, Cyprus, and finally ended up in New Delhi, India in 2004. He has worked in the textile and fashion industry for the past 30 years, with experience in textile production, garment manufacturing, clothing retail, and wholesale sales. Since arriving in New Delhi 18 years ago, he has spent his time understanding the Indian subcontinent, the intricacies of garment and textile production and finally getting to know the incredible artisanal textile communities of India.

Our Goal

Our goals are to make exceptional quality menswear using a slow manufacturing process while supporting indigenous Indian craft textile communities and importantly ensuring that what we do has a low environmental impact on our world.

Our inspirations

We are inspired by the complexities and slow process of the traditional methods of textile craftsmanship made by the incredible artisans and communities of weavers around India, who have been weaving the same way for centuries. Our travels to meet these artisans, across all regions of India, feeds us with knowledge and creative energy.

Our process

Despite a global aesthetic outlook, we look inward and the past to help define our products.

We make our textiles by embracing old methodologies and slow, low impact processes such as hand spinning yarn, handloom weaving, hand block printing, natural dying, hand
knitting, handloom ikat weaving, hand embroidery, up-cycling textile scrap and re-cycling old textiles.

We make all our clothing in our workshop one piece at a time. Each tailor makes a garment from beginning to end. Everything is hand-finished and we sew a label in each garment that celebrates the people involved in its making.

Our Fabrics

Our fabrics are made all over India, wherever there is a specialty in a particular technique. Rajasthan for block-printing, Andhra Pradesh for Ikat, Gujarat for khadi, natural indigo, bandhani, Himachal for handloom wool and handknitted sweaters and Bengal for fine light

With many weaving communities multi-tasking (the need to have 2-3 sources of income), a lot of the weavers work on their own agricultural land. With the scarcity of water that cannot be wasted, natural dying in the textile process allows them to recycle the water into their crops. Weaving communities in Rajasthan and Gujarat, with very dry climates and water scarcity, have learned to grow cottons on semi-parched land with further skills in spinning, weaving and dying using little water.

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Our workshop

We are based in Shahpur Jat, New Delhi.

We started with one Pattern Master called Jahid Ali (better known as Masterji), one tailor, and one sewing machine. Masterji, still makes all the patterns and cuts all the fabric, but is now responsible for a workshop with over 30 people. Rameshwar, our first tailor retired in 2018.

All our workers are paid monthly salaries and paid overtime at 1.5 times their salary. We don’t pay piece rates.

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We have a sewing and finishing department using the best quality machines available. We recently switched our machines to run on energy-saving motors, which have cut almost 40% of the electricity usage per machine as well as improved noise pollution in the workshop.

We dispatch all our orders from our office above the workshop. We don’t need to transport to a hub and further send goods to our clients. We work with an efficient and organised transportation partner that uses freight consolidation to ensure cost and emission savings in transportation.


Our mission has always been to ensure our supply chain is transparent and inclusive with the smallest impact on our environment possible.

We work with weaving communities directly as much as possible, to ensure that the money reaches them directly. We also highlight the process and weavers for each textile on our hang tags.

Our workshop workers are paid fair monthly wages with overtime and no price pressure. We include a tag in each garment that highlights the hands that make each product.

We work with weaving processes that respect the

environment, including organic cotton, hand-spinning yarn, hand weaving fabric, natural dying and hand block printing.

We are trying to reduce our environmental footprint from as many places in our process as possible.

“It’s not where it’s made that matters, but who made it and under what conditions”



NEW DELHI, 110049

+91 011 4223 0035